Case Study

  • Launching a Strategic Online Presence for Salter Ventures
  • Overview

Sydney-based Salter Ventures needed more than just a website — they needed a digital presence that matched the strength of their brand and ambitions. As Project Lead, I drove the full development lifecycle, translating their vision into a modern, professional platform that elevates credibility, communicates value clearly, and lays the foundation for future growth.

  • My Role
  • Oversaw the entire project lifecycle from initial planning to launch
  • Directed design and development using WordPress and Elementor
  • Led cross-functional collaboration between stakeholders and UAT/QA teams
  • Ensured the final site met performance, accessibility, and UX standards
  • Key Features
  • Custom homepage and service landing pages
  • Clean, Professional UI reflecting brand identity and client website mockup
  • Optimized navigation and clear CTAs for improved user flow
  • Contact and inquiry forms integrated with email alerts
  • Process
  • Followed a structured yet flexible development approach for the Salter Ventures website.
  • Prioritized collaboration and continuous improvement throughout the project.
  • Leveraged Agile methodologies to ensure adaptability to evolving client needs.
  • Maintained an iterative process with regular stakeholder engagement.
  • Incorporated client feedback at every stage to deliver maximum value.
  • Client Consultation & Requirements Gathering: Deeply understanding the client’s vision for their online presence, including their specific needs for WordPress functionality and how they envision the visual design and layout achievable with Elementor.
  • Risk Assessment & Mitigation Planning: Identifying potential risks specific to a WordPress and Elementor build, such as plugin compatibility issues, theme conflicts, security considerations for WordPress, and the reliability of email delivery for Elementor forms. Developing mitigation strategies for these potential issues.
  • SDLC Alignment (Agile Approach): Defining how the Agile methodology will be applied to the WordPress and Elementor development process, emphasizing iterative development and frequent client feedback on visual elements and functionalities built with Elementor. Mapping initial requirements and user stories to upcoming sprints.
  • Wireframing & Mockups (Sprint Backlog Items): Creating basic page structures focusing on content placement and user flow. Developing pages to align visual mockup provided by client for the website’s look and feel, broken down as tasks within a sprint.
  • Agile Reviews & Feedback Loops: Presenting design iterations to clients at the end of relevant sprints for review and feedback on layout and user interface. Incorporating client feedback to ensure alignment.

Sprint Execution (Led by Developer)

  • Led the development phase, responsible for most of the technical implementation

  • Built responsive, functional web pages using Elementor’s drag-and-drop interface

  • Integrated and customized the selected WordPress theme to work seamlessly with Elementor

  • Set up the Contact Form system using Elementor’s form widgets

  • Installed and configured essential WordPress plugins (booking, SEO, contact forms, security)

  • Populated Elementor layouts with client-provided content

Project Management Tools

  • Used Jira to manage sprints, tasks, and track development progress

  • Used Microsoft Planner for task assignments, deadlines, and visual workflow organization

  • Both tools supported efficient collaboration, tracking, and accountability throughout the project

Weekly Standups & Progress Reporting

  • Facilitated standups every Monday and Friday to align tasks and discuss blockers

  • Submitted weekly progress reports to the Project Coordinator for visibility and updates

Client Demos (Per Sprint)

  • Conducted end-of-sprint demos to present completed work using WordPress and Elementor

  • Allowed clients to test features (e.g., booking system) and provide real-time feedback

  • Incorporated feedback into the next sprint planning for continuous improvement

Risk Monitoring

  • Monitored for risks such as plugin conflicts, theme issues, and Elementor limitations

  • Applied timely mitigation strategies to prevent project delays or quality issues

Integrated Sprint Testing

  • Testing was embedded within each Elementor/WordPress sprint cycle

  • Conducted unit testing for form logic

  • Performed integration testing to ensure Elementor widgets, forms, and third-party plugins worked seamlessly together

  • Carried out system testing to validate site responsiveness, page load times, plugin compatibility, and theme behavior

User Acceptance Testing (UAT)

  • UAT was conducted by the internal QA team at SNS Tech after completion of key Elementor-based features

  • Ensured all components (e.g.,  contact forms, layouts, navigation) functioned as intended before client review

  • UAT feedback was incorporated into subsequent sprints for refinements or fixes

Risk Review

  • Continuously monitored for risks such as plugin conflicts, Elementor limitations, and compatibility issues

  • Assessed likelihood and impact of existing risks throughout development

  • Adjusted mitigation strategies to maintain quality and delivery timelines

Deployment Planning

  • Planned the deployment process in advance, outlining clear timelines and go-live dates

  • Defined rollback strategies in case of unexpected issues post-deployment

  • Coordinated with stakeholders to ensure readiness and minimize disruption during launch

Release Sprint (Final Sprint)

  • Conducted final testing on the staging environment to validate Elementor layouts, plugin functions, and content accuracy

  • Prepared and reviewed documentation related to website structure, plugin configurations, and post-launch procedures

  • Ensured backup of the production site before deployment for recovery if needed

Stakeholder Communication

  • Informed all relevant stakeholders of the deployment schedule and expected site downtime (if any)

  • Provided guidance on post-launch checks and reporting channels for issues

  • Ensured transparency throughout the deployment process to maintain stakeholder confidence

Post-Launch Monitoring

  • Continuously monitored the live website’s performance, focusing on Elementor page load times, plugin functionality, and overall site responsiveness

  • Proactively checked for issues related to theme compatibility, third-party plugins, or custom features

Feedback Collection

  • Gathered user feedback post-launch to identify any areas for improvement or enhancement

  • Analyzed feedback to prioritize potential improvements or new features for future sprints

Issue Tracking & Resolution

  • Implemented an issue-tracking system to log and resolve any bugs or performance issues that arose after launch

  • Worked with the development team to quickly address any site-breaking issues or minor bugs impacting user experience

Training & Documentation for the Client

  • Conducted comprehensive training sessions with the client on how to manage and update the website, focusing on Elementor page builder, form management, and content updates

  • Provided detailed documentation covering site management, plugin updates, and troubleshooting, ensuring the client could independently maintain and update the site

Potential for Future Sprints

  • Based on feedback and new requirements, planned for future sprints to enhance the website with new features, improved functionality, or additional design updates

  • Continued collaborating with the client to ensure future development aligns with evolving business needs

  • Technical Implementation
  • Platform: WordPress with Elementor for flexible page building
  • Styling: Custom CSS for consistent brand visuals and responsive behavior
  • Performance: Image optimization, lazy loading, and caching setup
  • Deployment: Deployed via cPanel with SSL configuration and DNS routing
  • Results/Impact
  • Visitors praised the website’s professional design, describing it as clean, modern, and easy to navigate.
  • Users expressed high confidence in the brand after interacting with the new site.
  • Feedback highlighted the seamless user experience, with users noting the ease of finding information and completing actions.
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